Designation : Principal
Over view : Mentor , Guide and experienced faculty
Educational qualifications: B.Sc, MBA,SLET, M.Phil, Ph.D
Teaching Area and interest :Marketing Management, Advertising and Sales promotion, Business Communication, Marketing Research, Consumer Behaviour, Product Management
Experience : 20+ Year of Teaching Experiences
Dr. Kidambi Santhanam Lakshmi has around 20 years of teaching, research and training experience. She has taught mainly marketing, advertising, and other related subjects for BBM, B.Tech. and MBA courses. Her core area of interest is in Marketing, she has also taught HR papers and Ethics and Indian Values. She has been involved in preparation of the documentation for the certification from NAAC and ISO audits. She has undertaken activities that contribute to establish a new institution. She has been in research activities for a private research firm and had taken up summer internship programs, has organized FDPs and seminars. She was actively involved in student related activities like outreach activities, outbound training etc. and has extensively use case teaching as a pedagogy. She had presented papers in various conferences, journals and published a chapter in a book. She has attended many workshops on topics of current interest.